This why key note presentation slides only show key information and specifications of a product, which the audience may want to note down. From keeping everything in sync behind the scenes to ensuring the speakers know all their lines, more work goes into these events than people often realise.Īpple speakers aim to engage with their audience, rather than read the text on a slide show back to them word for word. The transition between speakers must be smooth and subtle. Apple not only have a lot of slides to show, but they also have a range of speakers who perform live demonstrations on screen. Apple year on year get very close to perfection and this is due to their commitment to rehearsals and practicing. Making few mistakes during a presentation is something we all thrive for when public speaking. From the use of state-of-the-art equipment such as high-end cameras to drones, it’s important that you capture every aspect of a product ensuring your audience will be left amazed. The team at Abraxas, believe that creating a professional video is a vital cog within your marketing strategy and is something you shouldn’t put ‘minimal’ effort into. For any businesses looking to present a new launch, it’s vital that you create a video that shows every piece of detail but in an eye-catching way. They’ve created a unique way to showcase a product’s highlights instead of using several still images. Their attention to detail, super slow-mo b-roll and overall way of creating a stunning video leaves everyone breathless. Apple go to the extreme when delivering a clip of a new product or creating a commercial. Probably the most aesthetically pleasing moment of any Apple presentation the cinematography. This repetitive process gives them an identity, as any consumer would be able to say which brand the presentation belongs to with a simple glance. They use the same identical black background every year with the same font and same attention to detail. Much like their iconic logo, the slides are simple and clean. It allows the likes of Tim Cook and Johnny Ivy the ability to describe the product, update or changes in a detailed way that becomes more personable. However, Apple have gone against this model for some time now, creating very ‘basic’ slides that show a single image or a couple of bullet points, allowing their speakers to do the talking.īy keeping a minimalistic approach to their slides, Apple’s audience focus on the speaker rather than reading several bullet points. Packing as much information as you can onto each side and reading it word for word, is something many turned to years ago, as it was the standard way of public speaking. How we create and present slide shows has changed drastically in recent years. The team here at Abraxas photography and cinematography have outlined the key elements that make Apple’s presentations innovative and unique within the technology industry. So what is it exactly that makes them stand out from their competitors? Behind the excitement of new products, why do we as fans still anticipate these events? Each year we’re reminded just how far ahead Apple are of their competition and there are several reasons why this is the case. Following Steve Job’s legacy, Tim Cook has been maintaining these brilliant presentations that the brand create year on year. Speaking of which, Face ID gets a little more faster with iOS 13.It’s fair to say that Apple’s Keynote events are usually an anticipated spectacle showcasing new product launches and announcing updates, often leaving Apple fans in a frenzy.įrom their most famous and game-changing presentation of the first iPhone in 2007, right up to the present day, Apple have continued to deliver their new product announcements in a slick and impressive way to their audience. Apple also announced a new Sign in with Apple feature for easier and more secured way to log into apps by using Face ID. iOS 13 also promises to further improve performance, especially on older devices. Apple wil also not be able to use Wi-Fi or Bluetooth to infer your location. Apple also redesigned Mail, Reminders, Notes and Safari apps as well.Īpple also spoke in detail about new privacy features coming to iOS such as location tracking protection with the ability to share your location with an app just once. This goes for wallpapers and native Apple Apps like Notes, Calendar, Messages, Apple Music and so on. The new feature turns the background of iOS true black. With iOS 13, Apple announced the highly anticipated system-wide Dark Mode. Some of the most anticipated features previously rumoured came true like Dark Mode for iOS and a dedicated App Store for the Apple Watch, among other things. Apple’s WWDC kicked off with a keynote by CEO Tim Cook who announced new updates for tvOS, watchOS and iOS.
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